Transparency & Celebrity: How the Face of Giving is Changing


What does transparency and celebrity have to do with charity? Have you heard about the $600 billion challenge? Which Canadian Charity is rated the highest among its peers? Read on to find out.

Once upon a time I read a book called “Philanthrocapitalism” by Matthew Bishop and Michael Green. This book opened my eyes to the world of philanthropy and the wealthy people who have taken it upon themselves to make their mark through charity and social assistance on a global scale. “Philanthrocapitalism” includes interviews with such social-conscious celebrities as Bill Gates, Bill Clinton, George Soros, Richard Branson, Angelina Jolie, and Bono. In the past, we have all looked to our governments to tackle and solve social issues, but a new movement is beginning where the more fortunate citizens of this world are using their money to tackle issues such as poverty, climate change, and treatable disease. In June of this year, Fortune Magazine ran a story that is yet another example of celebrities flexing their philanthropic muscles. The story was called “The $600 billion challenge.” According to this article, Bill Gates, Melinda Gates, and Warren Buffett are asking America’s billionaires to

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